The current market penetration of mobile phones in conjunction with an expected growth of mCommerce still offers a high potential for the growth of mPayment over the next few years. Current analysts have predicted that mPayments will gain a significant foothold in coming years with growing development in high-speed data services. A wide variety of mPayment technologies are available today, but the value of such services is not clear. Why?
Services launched have seen both success and failure and therefore service providers need a realistic vision of the future. MPayment is already in use in many parts of the world, including Europe and Asia, even though not significantly as yet. Taking the failures discussed so far (especially the case of Paybox), I am consider that we are still in an early stage of an innovation process (of TRUST) so we clearly expect the diffusion of mPayment to lie ahead. With the Asian markets showing an enormous take-off and the European market indicating a state of stagnation and towards decline, therefore I just simply conclude that next future research approach should be redirected to these emerging markets.
Next question: Do you think it will be another "Chicken and Egg case" again-and-again?
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